Sharing a catalog helps you showcase your products. But after sending it, you may wonder: what caught the attention of the people who received it?
An interactive catalog’s metrics can help answer that question. Views, popular pages, and clicks on links or buttons can offer clues about which products your customers are exploring.
Identify the products that attract interest
If some pages get more views, those products or categories may deserve more attention. You could feature them in a campaign, prepare more information, or make sure your sales team includes them in relevant conversations.
Clicks provide more context, too. For example, a link to a specification sheet, product page, or contact channel can show what information customers are looking for.
Follow up with more context
Catalog metrics don’t replace a conversation with a customer, but they can help you make that follow-up more relevant. If someone browses a catalog and clicks on a product, your team can share related information or answer questions about that item.
Combine these signals with customer conversations and sales data to better understand what each buyer needs. A single view by itself doesn’t necessarily mean someone is ready to buy.
Try small improvements
Use what you learn to make practical updates:
- Feature the products you want to promote.
- Check whether buttons and links are easy to find.
- Add useful details to products that receive clicks.
- Compare interest across pages or categories.
- Update the catalog when products or promotions change.
Turn your catalog into a learning tool
With Hojea, you can turn your PDF into an interactive catalog, add buttons, links, videos, and images, and review views, popular pages, and hotspot clicks.
Want to find out which products catch your customers’ attention? Create your free Hojea catalog and start sharing it. For a tailored setup, explore Hojea’s options.
